Pop-Under questions,
answered.
Everything advertisers ask before launching their first Pop-Under campaign.
Basics 5
What is BuyAds?
BuyAds is a self-serve ad network where you buy Pop-Under, Push, Native, Display, HTML5 and Video traffic from one account. You pay on CPM, CPV or CPC, let AI optimize to your goal, and every request is checked for fraud before the bid.
What is the difference between a popup and a Pop-Under?
A popup opens in front of the current page and interrupts the visitor. A Pop-Under opens behind it, so it doesn't interrupt reading and is seen later, when the visitor is ready.
Is Pop-Under traffic good for conversions?
Pop-Unders work best for offers that sell with a full landing page: sweepstakes, software and VPN, e-commerce, apps, finance and lead generation. Results depend on targeting, the landing page and cutting low-quality placements.
Who is BuyAds for?
Media buyers, affiliates, agencies and brands who want direct visits to a landing page at scale. You run everything yourself in a self-serve panel, with no sales call needed.
Do you offer other ad formats?
Yes. Pop-Under, Push, Display, HTML5, Native and Video are all available in the same panel when you want to scale.
Pricing & bidding 6
How much does advertising on BuyAds cost?
You choose the pricing model: CPM (per 1,000 impressions), CPV (per view) or CPC (per click). On BuyAds the average Pop-Under CPM over the last 30 days was $0.95. Prices vary by country, device and competition.
Which pricing models and bid types can I use?
CPM, CPV and CPC. For each, pick Smart (auto-priced for the best result), Bid (we never go above your max) or Fixed (exactly the price you set). Add a total budget, daily budget and an optional max spend per hour.
Do I have to manage bids myself?
No. Use Smart pricing and AI optimization and the platform prices and tunes your campaign for you. Prefer control? Switch to Bid (your max) or Fixed (exact price) at any time.
What is the difference between CPM, CPV and CPC?
CPM charges per 1,000 impressions, CPV charges per single view and CPC charges per click. CPM is the most common for Pop-Under because every impression is a full landing page visit.
How do I know what to bid?
The campaign form shows a recommended bid range and a live delivery estimate for your targeting, so you can see how much traffic to expect before you launch.
Can I change the pricing model on a running campaign?
Yes. You can switch between CPM, CPV and CPC on a running campaign; the new price applies from that moment.
Campaigns & creatives 5
How fast can I launch?
Sign up, fund your balance and create a campaign: pick CPM, CPV or CPC, set your budget and choose an AI goal. Most campaigns go live within minutes once the landing page passes review.
What do I need to create a campaign?
A landing page URL plus the creative your format needs. Pop-Under needs only the URL; other formats need a banner, a title and image, or a video.
What can't I advertise?
Malware, deceptive downloads, fake system alerts, phishing and anything illegal. Every landing page is reviewed and scanned before it goes live.
Why was my landing page rejected?
Usually because it breaks the Ad Guidelines, redirects to a different page, or fails the security scan. Fix the page and resubmit, or contact support for the exact reason.
Can I test several landing pages?
Yes. Add more than one landing page to a campaign, compare them in the reports and keep the winner.
Targeting 5
Which countries can I target?
BuyAds had traffic in 195 countries over the last 30 days, on desktop and mobile. Target by country, region, device, OS, browser and connection type.
Can I target mobile and desktop separately?
Yes. Choose desktop, mobile or tablet, and narrow down further by operating system, browser and connection type.
Can I run ads only at certain hours?
Yes. Use dayparting to choose the days and hours your campaign runs.
How do I stop showing my page to the same visitor too often?
Set a frequency cap, for example one visit per user every 24 hours.
Can I block or choose specific placements?
Yes. Reports show results per placement, and you can block weak ones or keep a list of the ones that work for you.
AI optimization 4
What does AI optimization do?
Turn it on and pick a goal: Max profit (cuts what loses money), Find converting sources (tests wide, keeps winners), Max traffic (most volume, no fraud), Target CPA or Target ROAS. The AI blocks weak sources, adjusts bids and pauses losing GEOs, and shows you everything it did.
Do I need conversion tracking for AI optimization?
For Target CPA, Target ROAS and Max profit, yes: the AI learns from your conversions. Max traffic works without tracking.
Can I see what the AI changed?
Yes. The What AI did panel lists every change it made to bids, sources and GEOs, so nothing happens behind your back.
Can I turn the AI off?
Yes, at any time. Your campaign keeps running with the bids and settings you choose.
Payments & billing 5
How do I pay?
Campaigns run on a prepaid balance. Click Add Funds in the panel and pay by card through Stripe.
What is the minimum deposit?
The minimum deposit is $25.
Which cards do you accept?
Visa, Mastercard, American Express and other major cards, processed securely by Stripe.
Where can I see my payments?
Every deposit appears in the billing history of your panel, with the date, amount and payment method.
Can I get a refund?
Refund requests for an unused balance are reviewed case by case under our Terms of Service. Contact support with your account details.
Tracking & reports 4
How do I track conversions?
Create a tracker in the panel, then add the postback URL to your tracker or affiliate network, or place the pixel on your thank-you page.
Does BuyAds work with my tracker?
Yes. Postback tracking works with any tracker or affiliate network that can send a server-to-server postback.
What do the reports show?
Spend, visits, conversions, CPA and ROAS by campaign, country, device, source and placement, updated as your campaigns deliver.
Can I export my data?
Yes. Reports can be exported to CSV.
Quality & safety 4
How does BuyAds prevent bot traffic?
Requests are checked before we bid: bots and automation, data-center and proxy IPs and low-reputation placements are filtered out, so you're not charged for them.
Do I pay for invalid traffic?
No. Invalid traffic filtered by our systems is never charged.
Can I choose how strict the quality filter is?
Yes. Choose Strict, Standard or Basic. Fraud filtering stays on in every mode.
Is my landing page checked for malware?
Yes. Every landing page is scanned before it goes live and checked again while the campaign runs.
Account & support 3
Is it free to sign up?
Yes. Creating an account is free and there are no monthly fees. You only pay for the traffic you buy.
How do I contact support?
Use the form on the Contact page or email support@buyads.co. We usually reply within one business day.
Who handles larger budgets?
Email sales@buyads.co or choose Sales on the contact form for larger budgets, managed campaigns, private sources or partnership questions.
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