Every format you need.
Six formats, one account.
Run Pop-Under, Push, Display, HTML5, Native and Video from the same account, balance and reports.
BuyAds
Your full landing page opens in a new tab behind the page the visitor is reading, so it gets the whole screen when they come back.
- How it works
- A visitor clicks on a publisher site, your page opens behind it, and you pay per thousand visits or per visit.
- Best for
- Sweepstakes, VPN, iGaming, apps, e-commerce and any offer that sells on a full landing page.
- Pricing
- CPM or CPV, with Smart, Bid or Fixed pricing.
- Creatives
- Just your landing page URL.
Push notifications
Clickable notifications that appear on desktop and mobile from sites people have subscribed to.
- How it works
- Your title, text and icon show as a browser notification, and a click takes the visitor to your page.
- Best for
- Utilities, finance, sweepstakes, dating and fast-moving promo offers.
- Pricing
- CPC (pay per click), from $0.001.
- Creatives
- A title, a short text and an icon.
Display
Classic banner ads in standard sizes on websites and apps.
- How it works
- Upload your banner sizes and the platform bids on matching placements in real time.
- Best for
- Broad reach, e-commerce, brand awareness and reminder campaigns.
- Pricing
- CPM (per 1,000 impressions).
- Creatives
- Image banners in standard sizes, or HTML5.
HTML5
Rich-media banners built in HTML5 that can animate and react to the user.
- How it works
- Upload an HTML5 creative and it runs in display placements like a banner, with motion and interaction.
- Best for
- Products that need a demo, games, apps and eye-catching launches.
- Pricing
- CPM, bought in display placements.
- Creatives
- An HTML5 creative in standard banner sizes.
Native
Ads that look like the content around them, usually in recommendation widgets and feeds.
- How it works
- Your image, title and description are styled to fit each site, so the ad reads like a story.
- Best for
- Content-led offers, nutra, finance and lead generation.
- Pricing
- CPM (per 1,000 impressions).
- Creatives
- An image, a title and a description.
Video
In-stream video ads that play before, during or after video content.
- How it works
- Upload a video file and it is served to video players over the VAST standard.
- Best for
- Brand campaigns, app installs and offers that are easier to show than tell.
- Pricing
- CPM (per 1,000 impressions).
- Creatives
- A video file.
Six formats side by side.
Each format reaches people in a different moment. This table shows what you pay for and what you need to launch.
| Format | Pricing | What you need | What the visitor sees |
|---|---|---|---|
| Pop-Under | CPM or CPV | A landing page URL | Your full page in a new tab |
| Push | CPC | Title, text and icon | A browser notification |
| Display | CPM | Image banners | A banner on a site or app |
| HTML5 | CPM | An HTML5 creative | An animated, interactive banner |
| Native | CPM | Image, title and description | An ad styled like the content |
| Video | CPM | A video file | A video ad in a player |
Adding a second format to a winning offer.
Prove it on one format
Find what converts on BuyAds first.
Build creatives from the page
Reuse your best page's headline and visuals.
Copy the winning targeting
Start with the GEOs and devices that work.
Compare in one report
Compare cost per conversion side by side.
Questions,
answered.
01What ad formats can I buy?
Six formats: Pop-Under, Push, Display, HTML5, Native and Video, all from the same account.
02Which format should I start with?
Pick the format that fits your offer: Pop-Under for a full landing page, Push or Native for short messages. Add more to scale.
03Do I need a separate account for each format?
No. One account, one balance and one set of reports cover every format.
04How is Push priced?
Push is priced per click, so you pay only when someone clicks your notification.
05How are Display, HTML5, Native and Video priced?
They are priced per thousand impressions (CPM), with real-time bidding on every placement.
06What is the difference between Display and HTML5?
Display uses static image banners. HTML5 banners can animate and respond to the user, in the same placements.
07What do I need to create a Native ad?
An image, a title and a short description. The platform styles them to fit each site.
08How do video ads work?
Your video file is served to video players over VAST and plays before, during or after the content.
09Does fraud filtering apply to every format?
Yes. Every request is checked before the bid, whatever the format.
10Do targeting and tracking work on every format?
Yes. Targeting, reports, postback and pixel tracking and automated rules work the same way on every format.
11Can I run the same offer on several formats?
Yes. You can prove an offer on one format, then scale it on others from the same account.
12Do all formats get the same features?
Yes. AI goals, fraud filtering, targeting and reports work across all six formats, so you can scale freely.
13Is Pop-Under better than Push?
They do different jobs. Pop-Under shows your full landing page, while Push shows a short notification and you pay per click. Many advertisers run both.
14Do I need banners to run Pop-Under?
No. A Pop-Under campaign only needs your landing page URL, because the visitor sees your whole page.
15How should I compare results across formats?
Compare cost per conversion with postback or pixel tracking in place. Click-through rate does not apply to Pop-Under and can mislead across formats.
16Can I use one balance for all formats?
Yes. One account balance pays for every format, and all campaigns appear in the same reports.
17Which format needs the least creative work?
Pop-Under. You only need a landing page URL, while other formats need banners, text, images or video.
18Are landing pages reviewed for every format?
Yes. Landing pages are reviewed and scanned before they run, whatever the format.
Your next customer is
one ad away.
Create your account, pick a format and a price model, switch on AI optimization and get your first visitors today.
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